Bigger spend than the Xbox 360 launch
We're just weeks away from Kinect's North American launch, so news that its high-profile marketing campaign is about to kick in shouldn't raise too many eyebrows. The names and numbers attached to that campaign might surprise some though, with a reported $500 million being spent to get the Kinect brand familiar to... well, everyone.![James Newton](http://www.prosody.co.uk/wp-content/themes/new-prosody/images/about-james.jpg)